Try calling Hazel, the AI employee: 737-234-7773
Hazel
For Schools — Pre-K through 12

The Admissions Team ThatNever Goes Home

From Pre-K through high school, public or private, Hazel handles every admissions call, every prospective-parent chat, and every waitlist follow-up — so your front office can stay focused on the families already in the building.

Book a Walkthrough Try Hazel: 737-234-7773

Schools running on Hazel — independent, faith-based, charter, public — protect the front office and convert their admissions funnel.

0%+ Admissions calls handled after hours Inquiries that used to land in voicemail are now in your CRM
Tour-to-application conversion lift When Hazel nurtures the inquiry → tour → application journey end-to-end
0+ hrs/wk Front-office time reclaimed Less interruption during instruction, more focus on families on campus

Why admissions teams switch

Admissions calls come in during instruction hours — we miss most of them.
— Head of school, K-8 independent
Our waitlist nurture is a calendar reminder I keep snoozing.
— Admissions director, K-12 day school
Public-school families and private-school families ask totally different questions.
— Charter operator, 4-site network
The preschool-to-K transition is the messiest funnel we run.
— Head of school, Pre-K–6 program
Built for admissions teams, not just calls

Your admissions office. Every inquiry. After-hours too.

Hazel answers every admissions call in your school’s voice, captures every web inquiry, and nurtures every prospective family from first ask to enrolled — so your front office focuses on the families already on campus.

Convert more families and grow enrollment automatically.

Hazel captures every inquiry, runs childcare-specific email + SMS sequences, and surfaces the next-best move. Ensures every family stays nurtured until they enroll.

  • Capture and engage leads across every channel — phone, chat, website, walk-ins all land in your enrollment pipeline
  • AI email + SMS sequences for childcare — 20+ pre-built flows (tour follow-up, waitlist nurture, re-engagement) with smart branching
  • Hazel always knows what's next — next-best-action recommendations on every lead. "Call Maria — toured Tuesday, hasn't replied."
  • Unified family thread — every call, email, SMS, and note in one scrollable history. No more "let me check my notes"
  • Any report, just by asking"Tours booked last month by source." "Conversion by classroom this quarter." Hazel writes the dashboard
See Hazel CRM
Hazel CRM — leads pipeline and post-tour nurture automation

Your 24/7 front desk, fully staffed — at a fraction of the cost.

Hazel Voice answers every call in your center's voice — a real conversation, not a phone tree. Three specialist personas you can deploy independently or together.

  • Never misses a call — 24/7 coverage, in your center's voice
  • Converts phone calls into tuition — books tours live, on the call
  • Smart transfers, every reason logged — director's phone rings only when it has to
  • Multilingual handling — 70+ languages out of the box
  • Auto-categorized + transcribed — 15 categories, AI summaries, audio playback

Enrollment Specialist

  • Answers tuition, programs, ratios & philosophy in your voice
  • Books tours live on the call — Calendly, Google, or Outlook
  • Captures parent & child details, pushes a hot lead to your CRM
Tour booked + CRM lead in under 4 minutes

Front Desk Receptionist

  • Logs absences & late pickups straight to the classroom
  • Takes vendor, contractor, and pickup-authorization messages
  • Routes urgency intelligently — only escalates what truly needs the director
Director's phone quiet, teachers stay with the kids

Staff Assistant

  • Answers policy, schedule, sick-day & emergency-protocol questions
  • Walks new hires through onboarding steps
  • Provides after-hours guidance from a separate staff knowledge base
New staff ramp faster, every shift has 24/7 backup

The 24/7 enrollment specialist living on your website.

Answers every parent question instantly, in your center's voice. Most childcare sites lose 90% of visitors to a quiet "Contact us" form — Hazel Chat catches them and books the tour right inside the widget.

  • Tour-booking form embedded in the chat — shows available slots in real-time and books on the spot
  • Built to improve site conversion — auto-open + teaser bubble catches visitors before they bounce
  • Self-trained on your website — auto-scrapes your hours, programs, philosophy. Editable in plain English
  • Multilingual handling — 70+ languages out of the box
  • Every chat flows into your CRM — same brain across Voice, Chat, and inbox
See Hazel Chat
Voice · after-hours admissions

Admissions calls don’t interrupt instruction anymore.

Hazel answers every admissions inquiry — in your brand voice, with your school’s program details, in the family’s language — during instruction hours, after pickup, on weekends, on snow days. Your office stays with the families already in the building.

  • 24/7 coverage — instruction hours, after pickup, weekends, snow days
  • 70+ languages out of the box — every prospective family gets a real answer
  • Brand-voice tuned — calls sound like your school, not a generic AI
  • Smart transfers — only urgent escalations ring office staff
CRM · brand-voice nurture

Waitlist nurture — in your head of school’s voice.

Hazel’s nurture sequences read like a private letter from your head of school, not a sales follow-up from a CRM template. Inquiry → tour → application → enrolled, every step tracked and personalized to the family’s specific child, program, and timeline.

  • Brand-voice tuned — sounds like your head of school, not a CRM
  • Family-specific personalization — knows the child by name, the program, the timeline
  • Multi-touch over weeks/months — not a single email blast
  • Re-engages dormant inquiries at the right moment
CRM · admissions funnel

Inquiry → tour → application → enrollment. Every step, every family.

Where do families fall off? Which channels bring the families who actually enroll? What’s your tour-to-application conversion at each grade level? Hazel’s admissions CRM tracks every step and surfaces the leaks before they become missed enrollment targets.

  • Stage-by-stage funnel — inquiry, tour, application, accepted, enrolled
  • Source attribution — which channels bring the families who actually enroll
  • Per-grade-level conversion — Pre-K, K-5, middle, high school
  • Leakage alerts — flagged before they become missed targets
CRM · re-enrollment

Your preschool-to-K transition runs itself.

When your Pre-K families approach kindergarten decision time, Hazel reaches out with personalized re-enrollment sequences — early bird incentives, kindergarten visit days, sibling priority offers. Your highest-converting pipeline (existing families) stays warm without you nagging them.

  • Timing-aware — months before decision date, not the week before
  • Family-specific — knows your enrolled child by name
  • Kindergarten visit-day promos — early bird, sibling priority
  • Sibling priority handling — built in
Voice + Chat · 70+ languages

Are your Spanish, Mandarin, Vietnamese, Arabic-speaking families getting a real answer?

On a single line, in a single chat widget, Hazel speaks 70+ languages with native fluency. The Spanish-speaking grandmother who manages the application gets the same warm, complete answer as the English-speaking parent. No more language as a barrier to enrollment.

  • 70+ languages out-of-box — no per-language setup
  • Native fluency — not translated word-for-word
  • Transcript in English to your office
  • Language equity for your enrollment pipeline
Chat · enrolled-family copilot

Parents get answers about lunch, uniforms, calendars. Your office gets back to work.

After enrollment, parents still call. Lunch menus, uniform vendors, dress-down days, parent-teacher conference scheduling, the calendar. Hazel handles all of it. Your front office returns to being a school office — not a phone hotline.

  • Trained on your school handbook, calendar, dress code, lunch menu
  • Sibling routes — remembers each family’s kids
  • Works in SMS or web chat — meets parents where they are
  • Smart escalation to office for sensitive issues

Public-school operators: Hazel respects procurement requirements, supports Title-funding-aware language, and integrates with your existing SIS for read-only enrollment status. Charter, magnet, and public-choice districts run on Hazel for admissions + parent comms while keeping student-record systems where they are.

Built for the way admissions actually runs

Schools running on Hazel

Independent K-12 schoolsAdmissions through head of school — brand voice protected, every inquiry handled
Faith-based schoolsVoice tuned to your tradition — not a generic chatbot
Montessori schoolsBrand-voice fit for an unusual pedagogy — Hazel learns your philosophy
Charter schoolsAdmissions cycle compliance + parent comms — in your network’s voice
Public school districtsTitle-aware, SIS-integrated admissions — respecting procurement
Preschool–K bridge programsRe-enrollment pipeline as your strongest channel — on autopilot
Integrates with the tools you already use
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more

Student information systems

Veracross, Blackbaud, FACTS, PowerSchool, Sandbox: Hazel reads enrollment status so she gives the right answer to current vs. prospective families. Read-only — no record-system risk.

CRM & Admissions

HubSpot, Salesforce, Ravenna, RenWeb: every inquiry lands in your existing admissions CRM with the call transcript attached.

Calendar & Communications

Google Calendar, Outlook, Calendly: tour bookings drop into your office calendar; SMS confirmations in the family’s language.

Rollout

How schools onboard with Hazel.

Onboard in time for September.

We don’t ship Hazel for schools in June and walk away. We onboard you in the summer, soft-launch in August, and Hazel is live as your admissions main line by September — when the cycle actually begins.

Get Started

Summer prep: Hazel learns your school

Handbook, programs, admissions cycle dates, brand voice, escalation rules. Tour scripts dialed in with your admissions director.

August soft launch: tier-2 inquiries

Hazel handles uniform / calendar / lunch questions from current families. Low-stakes, high-volume — we tune voice and answers before September.

September go-live: admissions main line

Hazel becomes your admissions front door. Every inquiry, every tour, every application followed up — in your school’s voice, around the clock.

Quarterly tuning: admissions data → sharper scripts

After each admissions cycle, we review the funnel together. Hazel’s scripts get sharper each year because we’re working from your actual data.

FAQ

What heads of school ask before signing.

Does Hazel sound like our school — or like a generic AI chatbot?
Hazel sounds like your school. During onboarding, we train her on your handbook, your admissions materials, your head of school’s communication style, and your school’s tone (formal vs. warm, traditional vs. progressive). The first 20 calls go to your admissions director for review before any real family hears Hazel.
How do we handle admissions for both Pre-K and high school in one Hazel?
Hazel knows your divisions. Pre-K inquiries flow into the early-learning admissions pipeline; high school inquiries go to upper-school admissions. Different scripts, different forms, different tour-day options — same Hazel, same number, same brand voice. Per-grade-level conversion shows up in your dashboard.
What happens during admissions cycle peak (Sept–Feb)?
Peak season is what Hazel is built for. Concurrent calls, 24/7 coverage, multilingual handling, instant tour scheduling, and CRM lead capture happen simultaneously without overflow. Your admissions team focuses on the families on campus, on application reads, and on real conversations — not on triaging inbound voicemails.
Can Hazel handle our scholarship and financial-aid inquiries?
Yes — with proper escalation rules. Hazel can describe the financial aid process, share aid deadlines, explain the FACTS/SSS application, and queue urgent or sensitive questions to your aid office. Specific aid amounts and eligibility determinations stay with the office; Hazel handles the surface conversation and books the conversation.
For public-school districts: how do you handle FERPA / student data?
We sign FERPA-compliant data agreements with public-school districts and Hazel only sees the SIS data your IT team chooses to expose (typically enrollment status, grade level, division). Student records, grades, IEPs, and discipline files stay in your SIS and are never accessible to Hazel. We can be deployed on districts’ existing vendor lists and respect typical procurement processes.
What do you integrate with — our SIS, our admissions CRM, our LMS?
SIS: Veracross, Blackbaud, FACTS, PowerSchool, Sandbox (read-only). Admissions CRM: HubSpot, Salesforce, Ravenna, RenWeb. Calendar: Google Calendar, Outlook, Calendly. LMS: out of scope for admissions calls but we’re happy to discuss if it matters for your build.

Ready to give your admissions office
their day back?

20 minutes. Bring a recent admissions inquiry. We’ll show you how Hazel would have handled it — in your school’s voice.