Try calling Hazel, the AI employee: 737-234-7773
Hazel
For Multi-Site Operators

Scale marketing andenrollment across your centers

Standardize how every parent call gets answered, every lead gets captured, every new location comes online — ensure every center operates like your best one. Your brand voice. At every site. In every language. 24/7 or after-hours.

Book a Walkthrough Try Hazel: 737-234-7773

Multi-site operators run two, five, or ten centers from one screen — and standardize what their best site does at every other site.

0 Dashboard, every site One screen — every center’s funnel, ratios, after-hours load
Lift at your weakest site When Hazel handles every site the way your best one does
0 days New site, fully onboarded Clone the setup from your top-performing site

Why multi-site owners switch

I have no idea why Site B converts twice as well as Site D.
— Owner-operator, 4 locations
Every center handles after-hours calls differently — and the bad ones leak revenue.
— Regional director, 6 sites
Onboarding a new acquisition takes 90 days of phone-system setup alone.
— Acquirer, growing from 3 to 8
Four sites, four voicemails, four phone trees — my regional director lives in forwarded VM threads.
— Owner, multi-brand portfolio
Built for owners and regional directors

All your sites. One brain.

Hazel answers every parent call at every location, captures every lead, and feeds every funnel into one CRM your regional team can actually see. Standardized scripts, brand voice, and escalation rules — site-by-site visibility, org-wide control.

Convert more families and grow enrollment automatically.

Hazel captures every inquiry, runs childcare-specific email + SMS sequences, and surfaces the next-best move. Ensures every family stays nurtured until they enroll.

  • Capture and engage leads across every channel — phone, chat, website, walk-ins all land in your enrollment pipeline
  • AI email + SMS sequences for childcare — 20+ pre-built flows (tour follow-up, waitlist nurture, re-engagement) with smart branching
  • Hazel always knows what's next — next-best-action recommendations on every lead. "Call Maria — toured Tuesday, hasn't replied."
  • Unified family thread — every call, email, SMS, and note in one scrollable history. No more "let me check my notes"
  • Any report, just by asking"Tours booked last month by source." "Conversion by classroom this quarter." Hazel writes the dashboard
See Hazel CRM
Hazel CRM — leads pipeline and post-tour nurture automation

Your 24/7 front desk, fully staffed — at a fraction of the cost.

Hazel Voice answers every call in your center's voice — a real conversation, not a phone tree. Three specialist personas you can deploy independently or together.

  • Never misses a call — 24/7 coverage, in your center's voice
  • Converts phone calls into tuition — books tours live, on the call
  • Smart transfers, every reason logged — director's phone rings only when it has to
  • Multilingual handling — 70+ languages out of the box
  • Auto-categorized + transcribed — 15 categories, AI summaries, audio playback

Enrollment Specialist

  • Answers tuition, programs, ratios & philosophy in your voice
  • Books tours live on the call — Calendly, Google, or Outlook
  • Captures parent & child details, pushes a hot lead to your CRM
Tour booked + CRM lead in under 4 minutes

Front Desk Receptionist

  • Logs absences & late pickups straight to the classroom
  • Takes vendor, contractor, and pickup-authorization messages
  • Routes urgency intelligently — only escalates what truly needs the director
Director's phone quiet, teachers stay with the kids

Staff Assistant

  • Answers policy, schedule, sick-day & emergency-protocol questions
  • Walks new hires through onboarding steps
  • Provides after-hours guidance from a separate staff knowledge base
New staff ramp faster, every shift has 24/7 backup

The 24/7 enrollment specialist living on your website.

Answers every parent question instantly, in your center's voice. Most childcare sites lose 90% of visitors to a quiet "Contact us" form — Hazel Chat catches them and books the tour right inside the widget.

  • Tour-booking form embedded in the chat — shows available slots in real-time and books on the spot
  • Built to improve site conversion — auto-open + teaser bubble catches visitors before they bounce
  • Self-trained on your website — auto-scrapes your hours, programs, philosophy. Editable in plain English
  • Multilingual handling — 70+ languages out of the box
  • Every chat flows into your CRM — same brain across Voice, Chat, and inbox
See Hazel Chat
Voice · deploy your way

One Hazel. Or several. Your call.

Run one Hazel that answers every call across every site — or deploy a dedicated Hazel per location with shared scripts. Your operational shape, your call. Either way: no more 7-option phone trees, no “press 4 for the Northridge campus.”

  • Unified mode — one number, one Hazel, site-aware routing by language and intent
  • Site-dedicated mode — one Hazel per location, scripts cloned from your reference site
  • Mix and match — Voice unified, Chat per-site, CRM org-wide. Or any combination.
  • No customer renavigates phone trees. No site gets a voicemail tail.
CRM · centralized lead capture

A lead at any site — visible at every level.

Parent inquires at Site B’s website. Hazel captures, qualifies, and feeds it into the same CRM Site C’s director uses. Your regional team sees it. The site director acts on it. No “forwarded to corporate” email chains, no double entry, no leads stuck in a Site D inbox no one checks anymore.

  • One pipeline — filter by site, region, source, classroom, language
  • Source attribution — see which sites’ websites convert, which leak
  • Routed to the right director — site-aware lead assignment
  • Org-wide reporting — funnel comparison, conversion benchmarks, leakage alerts
CRM · cross-site waitlist

What if Site B has the toddler spot Site A’s waitlist needs?

When a classroom opens at any site, Hazel doesn’t just call that site’s waitlist. She checks every site’s waitlist for families who fit — by commute, start date, sibling, classroom — and offers the spot to the closest match. You stop losing families to “we don’t have anything at the location you applied to.”

  • Cross-site matching by location, schedule, classroom, sibling
  • Family-controlled — parents say yes/no per site, per offer
  • Director-controlled — set rules on which sites can poach
  • Org-wide analytics — where demand outstrips supply
Reporting · cross-site visibility

Every site’s funnel, on one screen.

Which site converts tours fastest. Which one leaks at the inquiry stage. Which director is buried in after-hours calls. Which has the highest no-show rate. One view. Drill into any site. Compare any two. No exports, no spreadsheets, no waiting for the regional ops review.

  • Org-wide rollup — leads, tours, enrollments, conversion rate, by site
  • Compare any two sites side-by-side — learn from your best
  • After-hours load — see who Hazel is saving the most
  • Drill into one site — same view your individual directors use
Growth · accelerate new openings

Open a new site — Hazel goes live in days, not months.

When you open or acquire, you don’t restart. Hazel clones your top-performing site’s scripts, hours, escalation rules, CRM pipelines, and brand voice. By Day 5 the new center sounds like the rest of your brand. By Day 10 it’s converting tours.

  • One-click clone from your reference site
  • Phone-system migration handled by Hazel’s team
  • Site-specific overrides — hours, programs, pricing, while keeping the brand voice
  • Acquisition mode — keeps the prior brand voice during transition, swaps to yours on your schedule
Governance · org-wide guardrails

Standardize what works. Locally flex what doesn’t.

Your brand voice, your scripts, your escalation logic, your reporting — applied org-wide and locked. Each director still controls site hours, programs, pricing, and local marketing. The home office sets guardrails. The directors keep their autonomy.

  • Org-wide locks — brand voice, scripts, escalation rules, CRM pipelines, reporting
  • Site-controlled — hours, programs, pricing, marketing, local director routing
  • Role-based access — owner, regional, director, site staff
  • Audit trail — every change, every site, every user
Built for the way you actually run multiple sites

Multi-site teams running on Hazel

Owner-operators with 2–10 sitesRunning the brand across every site themselves — one regional team, one screen
Acquirers and consolidatorsBringing acquired centers under a new brand voice in days, not months
Franchisees with a brand to protectLocal autonomy under a corporate standard
Multi-brand portfoliosPremium & value brands under one ops team — separate voices, shared dashboards
Regional director teams3–5 directors covering 6–12 sites without drowning in forwarded VMs
Growth-stage centersOpening their next 2–3 locations this year — without rebuilding the front desk each time
Integrates with the tools you already use
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more

Org-wide childcare software

Brightwheel multi-site, Lillio: one Hazel integration, every site’s CMS feeds the same CRM. No per-site setup.

CRM & Calendar across sites

HubSpot, Salesforce, Google Calendar, Outlook: leads at any site land in your org’s pipeline. Tours book in the right site’s calendar.

Reporting & BI

Exports to Looker, Power BI, GA4 cross-property. Org-wide dashboards live in the tools your ops team already uses.

Rollout

How multi-site rollouts actually go.

Pick your reference site. Then clone the rest.

We don’t roll out 8 sites at once. We get one site dialed in — the one you want every other site to sound like — and then we clone the setup outward. Your team learns once. Hazel scales.

Get Started

Phase 1, Week 1: Pick your reference site

We pick your best-performing site together. Hazel goes live there. Scripts dialed in, brand voice approved, escalation rules tuned with the director.

Phase 1, Week 2: Reference site live + measured

Hazel runs your reference site for a week. We watch the funnel, the after-hours load, the tour-to-enroll rate. You see real numbers before any other site goes live.

Phase 2, Week 3+: Clone outward, two sites at a time

Site 2 and Site 3 go live in 2 days each — cloned from the reference, site-specific tweaks layered on. We add the rest of your footprint two sites a week until everything’s live.

Multi-site dashboard live from Day 1

Even mid-rollout you see every live site’s funnel on one screen. As new sites come online, they show up. No reconfigure, no waiting for a quarter-end report.

FAQ

What multi-site owners ask before signing.

Can we keep different brand voices at different sites — or does Hazel impose one?
Different brand voices at different sites is supported. Multi-brand portfolios (premium + value, faith-based + secular, urban + suburban) work this way day one. The org-wide locks are about consistency within a brand — not flattening every site into one voice.
How does pricing scale across sites — per-site, per-call, per-organization?
Multi-site pricing is typically per-call volume across the org — not per-site licenses. Owners with 4 sites pay roughly half what 4 separate single-site contracts would cost. We’ll size it together on the walkthrough using your actual call volume across the footprint.
What happens during a phone number migration at a new acquisition?
Acquisition mode: Hazel takes over the acquired site’s existing number, runs the prior brand voice for the transition period you set (typically 30–90 days), then swaps to your standard brand voice on your schedule. Parents at the acquired site don’t experience a phone-line change — the experience just gets better.
Can our regional director override what an individual site does?
Yes — role-based access. Regional directors can override site-level settings, see every site’s funnel, push org-wide policy updates, and override site routing. Site directors keep autonomy over local hours, programs, and pricing. Owner-operators get full access to both layers.
How do leads route when a parent inquires without specifying a site?
Hazel asks the parent which location works for them (or asks for their ZIP code and offers the 2 closest sites with availability). If the parent doesn’t specify, Hazel routes to a fallback site you choose — usually the regional hub or your reference site. No leads get lost in “corporate said someone would call us back.”
Do you integrate with our existing CRM, or do we need to switch?
We integrate with HubSpot, Salesforce, and ChildcareCRM out of the box — pushing leads from every site into your existing pipeline with site tags. Many operators eventually switch to Hazel CRM because it’s built for childcare and the multi-site dashboard is included. But you don’t have to switch to start.

Ready to see all your sites
from one screen?

20 minutes. Bring two sites’ worth of context. We’ll show you the rollup view live — with your actual brand voice.