Try calling Hazel, the AI employee: 737-234-7773
Hazel
For Camps & Summer Programs

Every Week A New RosterEvery Parent A Real Answer

Hazel handles session-based registration, packet follow-up, daily updates, and the off-season waitlist — so camp directors run camp, not the inbox.

Book a Walkthrough Try Hazel: 737-234-7773

Camps run on Hazel — session-based registration handled, packet questions answered, off-season waitlist warm through winter.

0 hr Packet completion turnaround From inquiry to packet done, automated
0% Sessions booked live Parent calls, Hazel registers them on the spot
0 wks Of off-season nurture Waitlist stays warm September through May

Why camp directors switch

Every Monday, half the parents want to know what group their kid is in.
— Day camp director
We close packets late — and every late packet costs us a slot.
— Summer camp owner
The off-season is a black hole — we lose families and never know why.
— Specialty camp director
Sibling discounts plus partial weeks plus deposits — I do math on every call.
— YMCA camp director
Built for the camp cycle

Session-based registration. Packet follow-up. Off-season nurture.

Camps move fast: every Monday a new cohort, every parent a different packet question, every August a sprint to fill. Hazel handles the inbox so your team handles the kids.

The 24/7 enrollment specialist living on your website.

Answers every parent question instantly, in your center's voice. Most childcare sites lose 90% of visitors to a quiet "Contact us" form — Hazel Chat catches them and books the tour right inside the widget.

  • Tour-booking form embedded in the chat — shows available slots in real-time and books on the spot
  • Built to improve site conversion — auto-open + teaser bubble catches visitors before they bounce
  • Self-trained on your website — auto-scrapes your hours, programs, philosophy. Editable in plain English
  • Multilingual handling — 70+ languages out of the box
  • Every chat flows into your CRM — same brain across Voice, Chat, and inbox
See Hazel Chat

Your 24/7 front desk, fully staffed — at a fraction of the cost.

Hazel Voice answers every call in your center's voice — a real conversation, not a phone tree. Three specialist personas you can deploy independently or together.

  • Never misses a call — 24/7 coverage, in your center's voice
  • Converts phone calls into tuition — books tours live, on the call
  • Smart transfers, every reason logged — director's phone rings only when it has to
  • Multilingual handling — 70+ languages out of the box
  • Auto-categorized + transcribed — 15 categories, AI summaries, audio playback

Enrollment Specialist

  • Answers tuition, programs, ratios & philosophy in your voice
  • Books tours live on the call — Calendly, Google, or Outlook
  • Captures parent & child details, pushes a hot lead to your CRM
Tour booked + CRM lead in under 4 minutes

Front Desk Receptionist

  • Logs absences & late pickups straight to the classroom
  • Takes vendor, contractor, and pickup-authorization messages
  • Routes urgency intelligently — only escalates what truly needs the director
Director's phone quiet, teachers stay with the kids

Staff Assistant

  • Answers policy, schedule, sick-day & emergency-protocol questions
  • Walks new hires through onboarding steps
  • Provides after-hours guidance from a separate staff knowledge base
New staff ramp faster, every shift has 24/7 backup

Convert more families and grow enrollment automatically.

Hazel captures every inquiry, runs childcare-specific email + SMS sequences, and surfaces the next-best move. Ensures every family stays nurtured until they enroll.

  • Capture and engage leads across every channel — phone, chat, website, walk-ins all land in your enrollment pipeline
  • AI email + SMS sequences for childcare — 20+ pre-built flows (tour follow-up, waitlist nurture, re-engagement) with smart branching
  • Hazel always knows what's next — next-best-action recommendations on every lead. "Call Maria — toured Tuesday, hasn't replied."
  • Unified family thread — every call, email, SMS, and note in one scrollable history. No more "let me check my notes"
  • Any report, just by asking"Tours booked last month by source." "Conversion by classroom this quarter." Hazel writes the dashboard
See Hazel CRM
Hazel CRM — leads pipeline and post-tour nurture automation
Chat · packet completion

Every week, a new roster. Every parent, the same packet question. Hazel answers all of them.

Camp moves in weekly cohorts. Every Monday, a new cohort means new packets, new emergency forms, new medication lists, new transportation pickups. Hazel chases all of them — nicely, in the parent’s language, with the timing your camp needs.

  • Auto-chase incomplete packets — reminders escalate by deadline
  • Answer parent questions about every field
  • Late-packet alerts to your team only when escalation needed
  • Sibling smart — doesn’t ask for the same info twice
Voice + CRM · live registration

Books camp sessions live on the call.

Parent calls about a session opening. Hazel checks capacity, walks them through the week selection, takes the deposit, sends the packet, books the slot. Before the parent hangs up, the registration is in your CRM, the deposit is in your account, the packet is in their inbox.

  • Live session booking — capacity checked in real time
  • Deposit + payment taken on the call — Stripe-secured
  • Sibling + multi-week discounts applied automatically
  • Packet sent immediately — parent starts before they hang up
Chat · roster lookup

“What group is my kid in?” — answered without finding the binder.

Every Monday morning. Parent texts the camp. “What group is Diego in this week?” “What time does pickup start?” “Do they need a bathing suit?” Hazel knows. Hazel answers. Your team is in the field with the kids — not in the office answering the same 50 texts.

  • Per-camper lookup — group, cabin, counselor, schedule
  • Daily activities — what they’re doing today, what gear they need
  • Pickup time + location — field trip days handled
  • Hazel only escalates the unusual stuff — allergies, custody, injury
CRM · off-season nurture

Off-season too: Hazel keeps the waitlist warm for next summer.

August ends. Camp closes. Your team takes a breath. Hazel keeps working. Last year’s families get a thank-you, a survey, an early-bird offer for next summer. New inquiries from September onward enter the nurture sequence. Come January, your roster is half-filled before you re-open the brochure.

  • Sept thank-yous + surveys — gather testimonials while camp is fresh
  • Early-bird re-enrollment offers — Oct, Dec, Feb pricing tiers
  • New inquiries get camp brochure + virtual tour in chat
  • Hazel is 52-week-a-year cheaper than seasonal admin
Chat · daily broadcasts

Drop-off updates and daily news parents actually read.

Parents drop off at 8:00, don’t hear from camp until 4:00 pickup. That’s 8 hours of low-key anxiety. Hazel sends short, helpful, image-friendly daily updates — what the group is doing, weather plans, any schedule changes. Parents stay calm. Your phone stays quiet.

  • Daily update broadcast per group — what they’re doing today
  • Photos from the field — counselors upload, Hazel sends
  • Weather + schedule changes — pushed in real time
  • End-of-day recap — parents pick up informed
Built for the way camp actually runs

Camps running on Hazel

Independent day campsWeekly sessions, sibling discounts, packets — all handled
Specialty campsSports, STEM, arts — Hazel learns your program’s jargon
Faith-based campsBrand voice tuned to your tradition — not a generic AI
YMCA / community campsMulti-program campuses with camp + BASC + sports
Multi-site camp networksCentral enrollment, site-level activity differences
School-year + summer combinedBASC during school year, summer camp June–August
Integrates with the tools you already use
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more
KidKare
HubSpot
Google Calendar
Salesforce
Calendly
Parachute
+ more

Camp management

CampMinder, ACTIVE, Sawyer, Bunk1, Ultracamp: rosters sync, packets flow, session capacity updates in real time. No double entry.

Parent communication

SMS, ParentSquare, Bunk1, Smore newsletters: daily updates, weather alerts, and schedule changes hit parents where they already are.

Payments & billing

Stripe, Square: deposits charged on the call, sibling discounts applied, payment plans for full sessions handled.

Rollout

How camps onboard.

Spring prep, summer go-live, year-round nurture.

We onboard you in spring — weekly session schedule loaded, sibling-discount logic dialed in, packet templates uploaded. Hazel takes the phone Memorial Day weekend and keeps your waitlist warm through the off-season.

Get Started

Spring prep (Feb–Apr): schedule + rules

Weekly session calendar, capacity per session, deposit + discount structure, sibling rules, scholarship tiers — all loaded.

Pre-camp packet push (May)

Hazel starts chasing packets, answering family questions, taking deposits for late registrations. Your team focuses on hiring counselors.

Memorial Day go-live: camp opens

Hazel takes the main line. Live registrations, daily updates, parent texts during drop-off. Your team is in the field with the kids.

Off-season nurture (Sept–Apr)

Thank-you sequences, early-bird offers, alumni re-engagement. Come January, your roster is half-filled before you re-open the brochure.

FAQ

What camp directors ask before signing.

Can Hazel handle session-based / weekly registrations + deposits?
Yes — this is what camps need most and what most generic CRMs do worst. Hazel handles weekly sessions, full-summer enrollment, partial weeks, deposits, payment plans, sibling discounts, and capacity-based wait-list movement automatically. Live on the call, deposit charged, packet sent, slot reserved.
How does Hazel know which kid is in which group / cabin / activity?
Hazel reads from your roster — whether it lives in your camp management software (CampMinder, Ultracamp, ACTIVE) or in a Hazel-managed CRM. Group assignments, cabin assignments, daily schedules, special permissions (swimming, off-site trips) are all available when a parent asks.
What about packet completion follow-up?
Hazel chases packets harder than humans do — politely. Reminders escalate by deadline: 14 days out is gentle, 7 days is firmer, 3 days reaches out via parent’s preferred channel, 1 day pings your team for human follow-up. Parents can ask Hazel about any field (“what counts as a primary physician?”) directly.
Do we keep paying for Hazel during the school year if we’re a summer camp?
Yes — and it’s usually the highest-ROI 9 months of the year. While camp is closed, Hazel keeps your waitlist warm, nurtures alumni for re-enrollment, captures new inquiries with virtual tours and brochure links, and runs early-bird campaigns. You re-open in May with half your roster already filled. Pricing reflects volume, not seasons.
Can Hazel handle our sibling discounts + partial weeks + scholarship tiers?
Yes — your fee schedule is loaded during setup, including sibling discounts (2nd, 3rd, 4th child), partial-week pricing, multi-week discounts, scholarship tiers, and early-bird pricing windows. Every conversation about money is consistent because the math comes from one source of truth, not from a counselor remembering the rule.
Do you integrate with our camp management software?
CampMinder, ACTIVE, Sawyer, Bunk1, Ultracamp are standard. Hazel reads roster, writes new registrations, syncs payment + deposit data, and pushes daily attendance back to your camp management software. No double entry, no exports, no spreadsheets at the end of summer.

Ready to fill
next summer’s roster?

15 minutes. Bring a recent inquiry that didn’t convert. We’ll show you how Hazel would have closed it.